A $99.99 Two-Camera Monitor: Working Backward from a Promo Price to What a Brand Can Pay the Factory
A 5-inch two-camera no-WiFi kit was promoted at $99.99. What that price can and cannot tell a brand, and how to work back from shelf price to a factory price ceiling.
The Baby Monitor Race to the Bottom — And How Brands Escape It
The baby monitor category is a price war most sellers lose. This breaks down why the race to the bottom happens, why lowering your price is a trap not an escape, and the one move that takes a brand out of the price fight entirely — decided at sourcing.